VENTURE X

JEEP CORPORATE SPONSORED PROJECT x AAU

ROLE

UX DESIGNER

DURATION

January - May 2023

TOOLS

Figma, MidJourney

& ChatGPT

OVERVIEW

By 2050, the Jeep will transcend limits, powered by sustainable energy and self-healing materials to conquer extreme terrains without a trace. Advanced AI and augmented reality will redefine exploration, merging technology with nature. Jeep will lead a future of boundless adventure and environmental preservation.

MENTORS

UX Designer

RHEA PILLAI

Instructor in the IXD department

Claudia Dallendoerfer

TEAM VENTURE X

UX Designer

ANARA ALAPAEVA

Industrial Designer

WALTER YEUNG

Architectural Designer

VALENTINA BRITO

Instructor in the IND department

Antonio Borja

My Role: UI/UX Designer & Team Lead – Jeep 2050 (VentureX)

  • Team Leadership & Project Management: Oversaw the end-to-end process, ensuring seamless collaboration across roles and timely completion of deliverables.

  • User Research: Conducted interviews and secondary research to understand the evolving mobility needs of future users, especially those in remote and extreme environments.

  • Persona Development: Created a comprehensive user persona (Mateo Valtierra), including background, goals, frustrations, and behavior, which served as a north star for our design decisions.

  • Storyboard & Mood Board Creation: Wrote storyboards to communicate user journeys and crafted visual mood boards to reflect the emotional and functional tone of our future-focused experience.

  • UI/UX Design & Prototyping: Co-designed interactive prototypes of the Jeep’s digital interface and its connected home ecosystem, focusing on intuitive navigation, futuristic features, and accessibility.

  • Visual Communication: Collaborated on the design and production of our final presentation deck, infographic video, and poster to convey the story, systems, and innovation of our concept.

  • Collaboration & Co-Creation: Partnered with Anara and the larger team on concept development, iterative feedback sessions, and refinement of all key deliverables including the deck, video, and prototype assets.

During the Jeep 2050 VentureX project, I wore multiple hats—from leading the team to diving deep into the design process. This project was all about imagining the future of mobility, and I was thrilled to contribute both strategically and creatively.

Mantra

Forge new paths, join us where innovation meets adventure, unleashing the explorer in you.

Our core values emerged from a bold vision of 2050—a world where adventure is limitless and nature is preserved through innovation. Jeep evolves into a vehicle that heals itself, runs on sustainable energy, and treads lightly across even the harshest terrains. AI copilots and AR navigation merge the digital with the physical, guiding explorers through untamed paths. This is more than transportation—it’s a movement toward conscious exploration.

Persona

Mateo Valtierra, 29

Exotic Adventurer, Content Creater, Adrenaline Junkie

Born into an adventurous family in Chile, Mateo became dedicated to exploring the world's most dangerous, unexplored regions.

He thrives on solo expeditions, staying off the grid for weeks, documenting survival techniques and pushing human endurance.

Global Expedition Leader & Adventure Documentary Filmmaker

Pain Points :

- Failure to adapt could leave him stranded without repair access.
- Lack of reliable energy may halt expeditions or force route changes.
- Malfunctioning features could limit his ability to complete tasks or gather footage.
- A disconnect between eco-design and high-tech features could reduce satisfaction with the vehicle's sustainability.
- Insufficient comfort could lead to exhaustion, limiting expedition time.

Core Value

Mateo’s values are deeply rooted in his respect for nature and his passion for storytelling. As an eco-adventurer, he seeks out remote, untouched locations, capturing their beauty while treading lightly. His self-reliant spirit fuels solo expeditions, relying on instinct, minimal gear, and his Jeep to navigate harsh terrains. As a conservationist, he advocates for protecting fragile ecosystems, using his platform to raise awareness. And at his core, Mateo is a storyteller—every journey is a narrative, every shot a message, driving purpose into every mile.

Target Region

We chose Indonesia for its incredible biodiversity, rugged terrains, and remote, untamed ecosystems—making it an ideal setting for future exploration. As one of the world’s largest archipelagos, it offers the kind of dynamic, off-grid challenges that align perfectly with Jeep’s vision for 2050. For Mateo, a solo eco-adventurer and conservation storyteller, Indonesia is the ultimate backdrop—wild, unpredictable, and full of stories waiting to be told.

Storyboard

It begins with Intelligent Connection, followed by route setting and autonomous navigation with a 3D holographic display. As the Jeep reaches a scenic yet challenging environment, it adapts to varied terrains like rivers and rocky paths with ease. Features such as aerial drone assistance for filming and real-time health monitoring enhance the experience. In the final moments, the vehicle performs a bold and innovative move—zip-lining down to a cliffside house, seamlessly delivering Mateo to his next adventure base.

Architectural Materials

TOOLS - Vizcom, Twinmotion & Adobe

Architecture Spot for Mateo

Car for Mateo